Web 2.0 Control
Provide Right Access to the Right Employees for Web 2.0 Applications to Improve Productivity and Minimize Liability
Web trends are changing the way businesses interact with customers and partners, providing both opportunities and challenges for today’s organizations. Businesses are struggling to deal with web-related issues using traditional URL filtering tools: either they block access to Web 2.0 sites completely, or leave these sites wide open. Blocking access entirely limits opportunities to take advantage of these web applications, while leaving them unrestricted creates security and liability issues. Zscaler allows managed access—providing the right access to the right employee—so that companies can effectively take advantage of Web 2.0.
The advances of Web 2.0 technologies require a new generation
of Web security tools that go well beyond traditional URL filtering.
– IDC
Social Networks, Blogs and Streaming Control
Social networks, blogs and streaming media can each be used as tools to achieve strategic business goals:
  • Social networking sites are a marketing tool and a source of critical information to improve products.
  • Blogs offer immediate feedback to enterprises and provide customer support.
  • Streaming media allows better presentation of business products and services.
However, these applications can also hurt productivity and create liabilities for organizations. Employees usually browse social networks during business hours. They may unknowingly publish inappropriate content or sensitive company information on blogs and create legal liabilities. Further, concurrent streaming sessions can slow down the entire network, cutting everyone’s productivity.
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Zscaler managed access enables granular policies by application
to provide the right access to the right user.

Web Communication Threats
Web communication tools such as Webmail (Gmail, Yahoo! Mail) and instant messaging products (AIM, MSN Messenger) have gained tremendous popularity. They can be useful for business and personal use, providing real time communication to increase productivity. However, in most cases there is no security, control, or policy about their use. Webmail and IM:
  • Are an attractive and easy targets for malware.
  • Create corporate or legal liability through data leakage of confidential data in file attachments.
  • Not monitored by traditional email gateway solutions, which inspect SMTP, but not HTTP, traffic.
Granular Control, Without Interference
Unlike traditional solutions that aim to block Web 2.0 applications altogether, Zscaler offers granular, flexible and comprehensive policy-based control:
  • Application, Department, User, or Location-based policy.
  • Action Control, such as the ability to view blogs, but not post to them.
  • Time and volume quota
Discerning one app from another is from just a URL recognition game.
– Forrester
Real-time Reporting
What locations or departments use Web 2.0 applications the most? What applications are used? What is the usage trend over the last month? In addition to providing granular controls, Zscaler helps businesses gain a full understanding of their Web-based communication through high-level analysis and detailed reports.
As new technologies emerge, an IT department’s first reaction is to block them. But, these new applications have changed the way businesses can interact with each other and with customers. Zscaler enables organizations to leverage these new technologies while eliminating their misuse.
To learn more about Comprehensive Managed Access, also read: URL Filtering and Bandwidth Control
To request more information, please click here.
 

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