Insights and Research
Cyber Monday In Review
Cyber Monday is hyped every year as the largest online shopping / deals day of the year. How was your Cyber Monday? This is a short post on some of what we saw. Our perspective is from the corporate end user (i.e., people on their work computer).
Stats/Trends
During Cyber Monday, about 4% of all web transactions from our customers were to online shopping sites. To put this in comparison, during Black Friday only 2.71% of the day's web transactions were to online shopping sites. In terms of raw numbers of transactions, Cyber Monday had about 87% more online shopping transactions than Black Friday. This chart shows the magnitude of Cyber Monday online shopping from Nov. 20 - 29th.
Over 20% of the online shopping transactions for this 10-day timeframe were from Cyber Monday.
To no surprise, the web servers that saw the highest number of online shopping transactions belonged to Amazon. Here are the top 5 web servers with the most Cyber Monday online shopping transactions:
- 72.21.194.1 (Amazon)
- 72.21.211.176 (Amazon)
- 72.21.214.128 (Amazon)
- 184.85.80.138 (Akamai)
- 204.160.114.254 (Level3)
On the Amazon 72.21.192.0/19 netblock, the top static shopping pages viewed were:
- General Baby (site)
- General Video Games (site)
- General TV/Video (site)
- Kindle Wireless Reader Wifi Graphite product page (site)
- General Toys (site)
The top specific product page viewed other than the Kindle, which is on Amazon's homepage, was a TomTom GPS unit (site).
Spam/Phishing/Malware
There was a decent amount of "Cyber Monday" spam advertising deals - mostly on various hardware and software. Some of which appeared to be for fake store-fronts, but most were pay-per-click affiliates. The below spam redirects the user through the adplexr.com pay-per-click site.
Get your laptops...
And cell phones...
The phishing volume seemed in range with the normal volume (reference PhishTank):
There didn't appear to be any major Cyber Monday malware campaigns or anything out of the ordinary. That being said, continue to be safe when shopping online this holiday season.