Introducing Zscaler Partner Specializations: Data Security and Digital Experience

Introducing Zscaler Partner Specializations: Data Security and Digital Experience

This week at the EMEA Partner Summit, we proudly unveiled the next phase of our Partner Program: the launch of Zscaler Partner Specializations. These new specializations exemplify our unwavering commitment to partners and their success, enabling them to differentiate themselves and capitalize on emerging growth opportunities. 

Zscaler now offers new specializations in two key solution areas that align with emerging technologies and customer needs:

• Data Security Specialization: Focused on data loss prevention, compliance, tool consolidation, and securing cloud environments—vital to protecting sensitive customer data in today’s digital world.

• Digital Experience Specialization: Focused on improving workforce performance and optimizing SaaS application SLAs with Zscaler Digital Experience, helping customers achieve seamless digital workflows.

The Rising Demand for Differentiation Through Expertise

Zscaler Specializations were developed in response to customers, partners, and our own internal teams asking how we can identify those partners who, in addition to knowing our Zscaler Zero Trust Exchange, have particularly deep experience in these high growth solution areas. While specialization is not a new concept in the industry, we’ve seen a substantial amount of growth in these emerging technologies.

Our Specializations program will allow for both sales and delivery specializations. The Sales Specialization is focused on opportunity identification, qualification, all the way through technical demonstration of key use cases. The Delivery Specialization builds on our existing delivery services authorizations to provide greater depth and best practices.

Though we go deep into these topics, we also want to keep this program simple and outcome based, so we’ve kept the requirements pretty straight forward in what I’ll call 3x3x3: To be sales specialized in a given topic, you need 3 account executives and 3 sales engineers to complete their role based training path in that topic. To be delivery specialized you need 3 of your Zscaler delivery authorized consultants to complete training in the specialization. 

What Are the Benefits of Becoming Specialized?
Becoming specialized unlocks a few different benefits:

• Targeted sales campaigns with specialized partners
• Increased professional services revenues
• Internal and external awareness of their experience in our partner locator tool 
• Custom badges
• Enablement support
• Exclusive go-to-market and marketing resources
   

Looking Ahead

This launch marks just the beginning of an expanded roadmap for the evolution of our Summit Partner program and Partner Specializations at Zscaler. We remain dedicated to empowering our partners to drive innovation, deliver results, and stand out in a competitive market. 

As the journey continues, we’re excited to see how partners will leverage these specializations to meet the needs of their customers, and grow their businesses. For more details on how to get Zscaler Specialized, contact your Zscaler Partner Business Manager.

To learn more about Zscaler Specializations and how to get started:

• Read the Zscaler Specializations Guide 
• Access all Specializations learning paths on the Partner Academy