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Jacob Serpa

Sr. Product Marketing Manager Jacob lives in Silicon Valley and works as a Sr. Product Marketing Manager at Zscaler, the leader in zero trust and SASE. He is passionate about helping others to protect their personal information and earned his MBA at San Jose State University where he graduated at the top of his class. He has worked in the cloud security space for about five years and is focused on CASB and data protection.
How to Cut IT Costs with Zscaler Part 6: Decreasing Carbon Footprint
Zero Trust
3 Min read

How to Cut IT Costs with Zscaler Part 6: Decreasing Carbon Footprint

Organizations everywhere are grappling with economic uncertainty. Day in and day out, they are forced to respond to increasing financial pressures that do not seem to be going away in the foreseeable future. While one ma...
How to Cut IT Costs with Zscaler Part 4: Improving User Productivity
Zero Trust Architecture
3 Min read

How to Cut IT Costs with Zscaler Part 4: Improving User Productivity

Being responsible with financial resources has always been a concern for companies the world over. But with the economic uncertainty of the last few years, organizations have increased their focus on the need to save mon...
A person giving a presentation
Zero Trust Architecture
3 Min read

How Customers Capture Real Economic Value with the Zero Trust Exchange

Hub-and-spoke networks and castle-and-moat security architectures were designed for days gone by, when users, apps, and data all resided on premises. But in today’s world, endlessly extending the network to more branch o...
A person looking at a laptop
Zero Trust Architecture
3 Min read

How to Cut IT Costs with Zscaler Part 1: Enhancing Security Posture

Striving to be as agile and competitive as possible inevitably requires organizations to be responsible with their resources. As a result, cost reduction has always been a key initiative for organizations the world over....
A person on a video call
Zero Trust Architecture
5 Min read

Zero Trust Success Stories from the Real World

The cloud and hybrid work world is here to stay. Long gone are the days of castle-and-moat security architectures. Perimeter-based security worked when users, apps, and data were all on premises, but that is no longer th...
A person in a factory looking at a paper
Zero Trust Architecture
3 Min read

What the Enterprise Gains from a Zero Trust Architecture

Organizations have undergone rapid evolution in recent years; the way that business is done has changed forever. While cloud applications and employees working remotely were already a reality before 2020, the events surr...
A person in an office writing on a whiteboard
Zero Trust Architecture
7 Min read

How to Cut IT Cost and Complexity with a Zero Trust Architecture

From supply chain issues and inflation challenges to mere competitive pressures from other organizations, the last two years have highlighted the need for businesses to reduce their costs. These recent times have pla...
A person pressing a digital lock
Zero Trust Architecture
2 Min read

The Zscaler Data Protection Tour: Controlling the Use of Shadow IT

In this blog series, we are taking readers on a tour of the numerous challenges to enterprise data security. As we do so, we detail the ins and outs of each subject, explain why they all matter when it comes to keeping s...
A woman working on a laptop
Zero Trust Architecture
2 Min read

What You Need to Know to Secure BYOD and Overcome Reverse Proxy Headaches

Bring your own device (BYOD) is here to stay. Modern organizations are acutely aware that allowing employees to use personal devices for work delivers flexibility and productivity benefits—benefits which have been on ful...
A person reaching toward a digital lock
Zero Trust Architecture
2 Min read

Why Enterprise Data Is at Risk and How You Can Protect It

The world has changed significantly since the days of the on-premises-only enterprise of 30 years ago. While a defensive network perimeter composed of legacy appliances like firewalls was once sufficient for keeping data...
A person pressing a digital lock
Zero Trust Architecture
3 Min read

How to Resolve Data Protection Woes With SSE

The outdated security approaches of yesterday are no longer a good fit for protecting today’s data. These traditional security tactics were centered around the data center, but users, apps, data, and even infrastructure ...
A digital lock
Zero Trust Architecture
4 Min read

The Four Key Drivers of Data Loss and How You Can Respond

Protecting data in the modern business world is no small task. The widespread adoption of cloud-based resources like SaaS apps, the rise of bring your own device (BYOD), and much more have introduced a myriad of new data...
A man looking at graphs on a laptop
Zero Trust Architecture
1 Min read

The Zscaler Data Protection Tour: How to Protect Data in Image Files

In this blog series, we are taking our readers on a tour of various challenges to enterprise data security. As we do so, we will detail the ins and outs of each subject, describe why they all matter when it comes to keep...
A person pressing a digital lock
Zero Trust Architecture
2 Min read

Zscaler SSE Insights Part 2: How Modern Companies Stop Data Breaches

In this blog series, we are detailing the way that digital transformation necessitates security transformation and how security service edge offerings are the ideal solution for modernizing enterprise cybersecurity. Our ...
A woman using a personal laptop outdoors
Zero Trust Architecture
2 Min read

The Zscaler Data Protection Tour: How to Secure Unmanaged Devices

In this blog series, we are taking our readers on a tour of various challenges to enterprise data security. As we do so, we will detail the ins and outs of each subject, describe why they all matter when it comes to keep...
A person typing on a laptop
Zero Trust Architecture
1 Min read

The Zscaler Data Protection Tour: Alerting Users of DLP Policy Violations

In this blog series, we are taking our readers on a tour of various challenges to enterprise data security. As we do so, we will detail the ins and outs of each subject, describe why they all matter when it comes to keep...
An overhead view of people having a meeting
Zero Trust Architecture
1 Min read

The Zscaler Data Protection Tour: How to Secure Key Documents

In this blog series, we are taking our readers on a tour of various challenges to enterprise data security. As we do so, we will detail the ins and outs of each subject, describe why they all matter when it comes to keep...
A person pressing a digital lock
Zero Trust Architecture
4 Min read

SASE Vs. SSE: The Ever-Growing Bowl of Alphabet Soup in Cybersecurity

When it comes to the cybersecurity space, there is no shortage of acronyms. With DLP, CASB, SSL, IPS, ATP, CIEM, ZTNA, CSPM, ML, SWG, and a myriad of others, the alphabet soup can simply become too much to consume. Howev...
A digital network
Zero Trust Architecture
1 Min read

The Zscaler Data Protection Tour: Enhancing DLP with Exact Data Match

In this blog series, we’re taking our readers on a tour of the various challenges faced in enterprise data security today. As we do so, we will detail the ins and outs of each subject, describe why they all matter when i...
A digital lock
Security Insights
3 Min read

[email protected] Report: Remote Work Challenges Putting Data at Risk

From intellectual property to customer details, sensitive information is the lifeblood of any organization. Where data breaches occur, revenue, brand reputation, and stakeholder wellbeing suffer. As a result, enterprise ...
A woman using a personal laptop outdoors
Hybrid Workforce
4 Min read

How to Embrace Productivity and Secure BYOD

Bring your own device (BYOD) refers to the personal endpoints that employees use to perform their work duties. While enabling personal device access to corporate resources may have seemed unthinkable in the past, the ado...
SaaS Security
Zero Trust Architecture
1 Min read

The Zscaler Data Protection Tour: How to Secure SaaS Misconfigurations

In this blog series, we are taking our readers on a tour of various challenges to enterprise data security. As we do so, we will detail the ins and outs of each subject, describe why they all matter when it comes to keep...
Image of people on laptop
Zero Trust Architecture
1 Min read

The Zscaler Data Protection Tour: How to Control Risky File Sharing

In this blog series, we are taking our readers on a tour of various challenges to enterprise data security. As we do so, we will detail the ins and outs of each subject, describe why they all matter when it comes to keep...
How to respond to shadow IT
Zero Trust Architecture
1 Min read

The Zscaler Data Protection Tour: How to Respond to Shadow IT

In this blog series, we are taking our readers on a tour of various challenges to enterprise data security. As we do so, we will detail the ins and outs of each subject, describe why they matter when it comes to keeping ...
The Evolution of CASB: Where It’s Been and Where It’s Going
Zero Trust Architecture
3 Min read

The Evolution of CASB: Where It’s Been and Where It’s Going

Today, cloud access security brokers (CASBs) are go-to tools for securing data in the cloud, and have proven to be indispensable for organizations that are looking to safely embrace the use of SaaS applications and enact...
How to Unlock Maximum Performance in Data Protection
Zero Trust Architecture
4 Min read

How to Unlock Maximum Performance in Data Protection

A boat that only stays afloat sometimes (or even most of the time) is effectively just an anchor. Likewise, if a data protection solution is unable to perform well consistently, then it is essentially worthless. Naturall...
phishing-spam
Zero Trust Architecture
5 Min read

How to Protect Your Data from Ransomware and Double Extortion

Malware has been the archenemy of organizations around the globe for years, with ransomware being an extremely deadly foe, in particular. It locks down victims’ files through encryption and demands a ransom for decryptio...
a mentor and a mentee
Zero Trust Architecture
2 Min read

The Benefits of Adopting Zscaler’s Multimode CASB

SaaS applications have significantly altered and improved the way that we work. Scalability, increased collaboration and sharing capabilities, quick and seamless adoption, and reduced costs are some of the most notable b...

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