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A Transformational Zenith Live EMEA

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BRIAN MARVIN
July 10, 2025 - 3 min read

As the digital landscape continues to evolve at breakneck speed, Zscaler’s Zenith Live EMEA 2025 proved to be more than just a conference—it was a bold statement about the future of secure digital transformation. 

From demonstrating our latest AI-powered innovations around segmentation, data security classification, prompt visibility and more, to providing deep dives into securing private LLM deployments and on-prem data environments, the event showcased how Zero Trust Everywhere is no longer a concept—it's a necessity. 

As was evidenced in the brilliant turnout in Prague, this is something more and more organizations – of every size and industry – are coming to realize. I had the pleasure of spending four days at the show and during that time I witnessed firsthand many lightbulb moments for our attendees – where one of our speakers or even a peer introduced an idea or solution that they hadn’t thought of previously. 

The key topics of discussion were largely what I had expected them to be. As predicated in my previous blog, data resiliency was a huge talking point for customers, partners and media attendees alike, and especially front of mind given the current macroeconomic climate. But we also saw a great deal of interest in data sovereignty and the different approaches organizations could take to achieving this. Whether the use case is public sector or private, country-level or regional, as sovereign demand only grows more nuanced, so too will the need for security companies like Zscaler to respond.

And of course, no conference in 2025 would be complete without a heavy focus on AI. With our recent acquisition of Red Canary to expand our AI-powered security operations, and a whole batch of advanced AI security capabilities announced during Zenith Live AMS, we had a lot to say. And a lot to be proud of. As organizations continue to adapt to the AI era, Zscaler is enabling our customers to adopt cutting-edge AI technologies securely and at scale. Our platform leverages the world’s largest inline security cloud—analyzing over 500 trillion security signals daily. This unmatched volume of real-world telemetry fuels Zscaler’s AI engines, enabling precise threat detection and robust automated security. 

For newer customers attending the show for the first time from markets such as the Middle East, Africa and Eastern Europe, I hope their time in Prague will have solidified something they were already starting to see – that Zscaler isn’t just a security tool, but a platform for unlocking true transformation outcomes. 

We’re now in a race to the end of our financial year – but the show has yet again proved to us that our direction is the right one. So why not join us on the journey – we’re here to help you deliver security, resilience and operational agility wherever you need it most. 

 

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