AI & content analysis: Veritone CEO & President Ryan Steelberg

EDITORIAL TEAM - CXO Transformation Analysts

January 08, 2024 - 1 min read

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AI & content analysis: Veritone CEO & President Ryan Steelberg

CEO Ryan Steelberg has an inside view of advertising’s impact on AI. Marketing has long held beliefs on the optimal way to create ads. Modern AI can quantify and analyze each component of an advertisement. What are the tangible benefits of putting an ad in the first 10 minutes of a show? Is a long, short, or no intro preferable before making a sales pitch? AI answers these questions and more. It can restore content to historical footage degraded through time, allow actors to easily fix faulty content, and help employers find stellar candidates. These benefits come with risks, and Ryan explores a few possible solutions to address the dangers of AI misuse.

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