Facebook users should remember that Facebook applications are not necessary reviewed by the Facebook staff, and can be harmful.
Besides being wide spread, this spam is interesting because it shows the wide variety of scams and spam associated with Facebook. Here are a few.
A very common technique used with Facebook spam involves likejacking. The spammer entices users to click on a link or image, often on the premise of watching a funny video. However, the page contains a hidden Like button that is unknowingly triggered by the user. The Like button is placed in a hidden iFrame or hidden DIV tag that follows the mouse.
This technique is used to spread the spam page via Facebook profiles to get more users to visit the page. This likejacking technique can be found, for example, on gadgetera.net or t401.org.
Fake video layer hiding a Like button
On these pages, the likejacking technique used is somewhat unique: 23 Like Buttons are placed in the center of the video, below what looks like the play button. The opacity is set to 0, meaning these buttons are totally transparent and cannot be seen. When a user believes he is clicking on the play button, he is actually clicking on one of the like buttons.
Like buttons rendered visible
You can check the details in this video:
These types of script injection used to be done through cross-site scripting (XSS), or other vulnerabilities. Now unfortunately, attackers are finding that they can bypass security protections as users are willing to do anything, including willingly executing malicious code!
Instead of using a Like button to spread a page, spammers can also use comments. On hxxp://kingsoz.org/, the user is asked to enter a captcha to access the video. The result is actually entered into a Facebook comment box (you can see the "comment" button).
User asked for a Captcha
Similar to the "Like" button, this adds content to the victim's Facebook profile and shows up in his friend's News page.
Spam link on my user profile after visiting hxxp://kingsoz.org/
Survey, Software Installation
Getting the spam page hosted in a victim's Facebook profile is only the first step for a scammer. Ultimately, they want to make a few bucks from each visitor. A common technique used involves asking visitors to fill out a survey, install software, or to click on advertising to verify that they are in fact a human and not an automated script. The spammers get paid for each action.
After getting 5 spam pages added to my profile, filling out 3 surveys and getting my Facebook account stolen, I was still not able to watch this video :-)