If you want a quick way of increasing traffic to your website - change or take down portions of your website in protest ... at least that is what we have gleaned from today's (1/18) Wikipedia protest against SOPA. There will likely be other blog posts and stats released on the results of this and other cyber protests - here is what we have seen from traffic thus far that has passed through one of Zscaler's clouds.
We can combine the two above graphs into a graph of transactions per unique visitor, and we see that this is much smaller today. This suggests that more people are flocking to Wikipedia today, but just to see the protest page and some details on SOPA. This behavior could be described as "online rubber necking".
From the above stats we are able to visually represent the Wikipedia protest and the Internet community's "rubber necking" behavior in which the number of visitors increase but the transactions per vistor decreases. While not the goal of Wikipedia's protest, from a media and public relations standpoint these types of Internet events can stand to be beneficial or even lucrative. This last graph shows a large volume of people checking out the protest page. However, there too was about a 365% increase (going from about 16% to 75% of the visits) in visits to their SOPA Initiative page and >77% increase (going from about 9% to 16% of the visits) across SOPA related page visits during the protest - this visually shows the success of Wikipedia's protest in which it is successfully spreading their message and educating visitors on SOPA. I would expect that this may be a sign of the times to come given the successful results of the protest on the Internet and that the message was received on Capitol Hill (reference on which Senators dropped support for SOPA).